Unlike NiKr, I fully support your inclusion, ChatGPT.
Whether that's as a Lead Content Developer with a human assistant, or as an Assistant to a human Lead, I believe the options are highly beneficial for the type of content MMOs provide.
I mean, I'm not against taking inspiration from the AI but when it comes to the potential proper development of content purely by the AI - I'm not sure we're there yet.
Most likely that misconception comes from my non-existent experience in game design and development, but I feel like you'd need to put a thousand blinders on the AI "horse" before you can let it run the track. And even then you'd probably need to control it along the way.
If devs are having some troubles with quest design or storytelling or class balancing - yeah, there's probably some good ways to easily remedy that with the help of a properly tasked AI. But when it comes to giving control to AI and saying "do what you wanna do" - I'm not sure that would work out.
There's a chance we agree on this, but I'm just too bad at explaining my point and I lack the proper knowledge to solve that issue