Do you like the theme/lore of the world?

Judging by the variety of npcs (the sold cosmetics that is), I'd say there's quite a big choice of potential stories and lore for different regions and locations.

But outside of that base lvl of theming, the main "lore" of the game will be the stuff the players do in it. I'm sure a lot of people have heard stories from EVE that sounded incredible. All the scheming, betrayal, years-long planning, absolutely massive defeats and toppling down of huge corporations, etc. Imo that's the "lore" of EVE. And AoC has a huge potential to have the same things happen here, just on a smaller scale and with more variety because each server will have their own story.