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Ah yes, the "I'll pay $4 per hour for 2 hours of entertainment at a movie theater, but only $0.06 per hour for 1000 hours of entertainment from a videogame."
To match the cost of an $8 movie ticket, you'd have to play your $15 subscription MMO for only 3.5 hours per month. If you instead play for a modest 10 hours per week, that subscription costs you $0.38 per entertainment hour.
For a singleplayer game where the costs are fixed, a simple box cost makes sense. For a MMORPG, there are significant ongoing costs from operations staff, GMs, hardware, and more.
As a society, we have a really distorted concept of what is fair to pay for entertainment. People will pay $4/hour for a movie theater, $1.69/hour for 35.5 hours of a game like "The Witcher", but when it comes to a subscription to an ongoing service that provides unlimited entertainment, suddenly $0.38/hour is distasteful.
If you play even 9 hours of Ashes per month, that subscription's cheaper than many AAA videogames. Play 4 hours of Ashes and it's cheaper than a movie. If you can't get 4 hours of enjoyment from Ashes per month, you should probably unsubscribe.