Incentives to Defend Caravans

People should just look for a guild or a group of people that would help them defend their caravan. And if they have the money - they can pay other players themselves. Intrepid don't really need to do anything here.

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There will be a system that rewards good defenses or attacks, yes. We don't know what those rewards will be.

This question has been brought up before, cause it definitely feels like the weakest part of the caravan system. But I've come to think that it's just a good way to promote people joining guilds.

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That's a shitty guild if it's not even helping it's own members. Don't think such a guild would exist for too long. And any good guild doesn't need additional encouragements to help its members.

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Yeah, for me to not generally defend even neutral Caravans, the design would need to be quite bad, on the level of:

"If you keep devoting your time to this, you will stunt your growth relative to others so much that you will eventually become unable to compete in even this content."

There's definitely a subset of people who 'will only defend caravans if they get a specific type of optimized reward', but we're not all here to 'win' at that specific aspect of the game. Ashes is explicitly trying to cast a weirder wider net in terms of player motivations, I don't think it would do well as 'just' a 'try to get to be the strongest' game, given the Node aspects of it.