World Size Too Big?

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I don't want global chat because it'd be pointless. The sense of node-based community gets diluted because you can instead talk to the other 9.5k+ people on the server. The sheer spam of such a chat would be insane. And there'd be no functional use for that chat because you can't just go and party up with someone from the other continent.

It's about "people don't know what they want, even if they say they do". Making people socialize with a smaller local group would lead to a better feeling of community and would provide each player with connections to the people who play within the same location, so if you ever need help with something - you'd already know who to talk to and would be able to get to them quicker.

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Imo that's the job of the opposing/rival guild to have knowledge of such movements. If you're planning to kill a juicy boss right as he spawns, it's on you to have at least a few spies/scouts that would be monitoring potential routes of any enemies. A real zerg would be hard to miss.

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Were you, like, asking randoes on the server whether there was a zerg somewhere? Or how did the chat help you with that. Also, in my experience the zerg is usually used to clear content and not just run around like headless chickens. And if there's content to clear and you're in the striking distance of said content - imo, you should know its respawn timers and know who might attack it. Especially if it's a zerg guild who very rarely hide their intentions.