Way to ruin the game
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Ah yes, the "we don't need to pay sysadmins, devops, network engineers, GMs or user support staff" cost model.
A server will cost many tens of thousands of dollars per month to manage and support even if it costs far less to physically run.
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That's a much more reasonable cost model for operating a MMORPG server.
There's obviously less margin in practice due to needing to fund the organization as a whole, but that does seem like a good starting estimate for the server itself.
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For the Empyre.
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Because of how developers sometimes incentivize buying those skins.
BDO for example, for a long time, had the 'best' armor in the game look like this.
And then sold Cosmetics for $20-30.
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