Post by Azherae on 2022-06-02 15:09:57
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Because MMOs live or die based almost entirely on constant engagement.
If you quit League for a year and come back, you know that the 'only' thing other people gained over you is skill. If the game got too stressful to maintain your own skills, you just work your way back skill wise while facing challenges of equal difficulty, often with the same friends you played with before, whether they quit or not. Your friends don't have to 'catch you up' in any way other than 'ok let's play' and teaching you about the current meta or guiding your flows.
Persistent World. No Resets.
This means that you quitting Ashes for a year, or worse, your whole friend group doing so, means you come back both out of practice and 'behind the curve'. But there's no matchmaking, so the 'casual' player has no reason to come back.
Casual MMO players need to either have tons of nostalgia triggers (Ashes might provide this well) or a good reason to log in consistently.