PvP aspect and the likely effect to casual players

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I am not saying Ashes should target people who play fortnight, but people can be multifaceted and like more than one type of game.

If Ashes fails to deliver on any given facet of their game, like combat or crafting they will fail to draw in people. What draws said people in is shaped by all of their previous gaming and life experiences.

So when there is a game that was universally liked and played by a large group of people, it would be foolish from a design stand point not to look for what expectations may occur relative to your games own design, if only to figure out how best to explain things to people that might be different (or familiar with some key differences) from what they are used to.

I'm not saying that's what the person you were responding to meant either, but there are plenty of reasons a person who sells apples should pay attention to people who sell and buy oranges, in short. Human psychology is pretty universal after all, if complex.